How to Throw a Book Launch Party – Or The Best Night of My Life
In February of 2013 I was returning from South America and I found myself watching the “Sex in The City” episode where Carrie has her book launch. Done in Hollywood style, the party was held in a swanky two-story ballroom with all the top socialites from New York City. The major papers were in attendance taking her photo and getting quotes.
When I reached New York City the next day and met with my fabulous publicist at Gallery Book/ Simon & Schuster we laughed about the party from television. “No one does it like that unless they’re already famous,” Jean Anne Rose said.
Well on May 10th I held my party, and it might not have been in a prestigious hotel in a big city with people dressed in cocktail dresses, but I think it was better.
Having a book launch party has been a dream since I was little, but I couldn’t see myself being comfortable having a reading and a signing with all eyes on me the whole night. Instead, I wanted a party that brought together all forms of artistry. I had no idea how I was going to accomplish it, but heck, I haven’t known how I was going to complete any of my dreams before I started. Like everything else on my list, this night came together in a miraculous way. Everyone I asked to participate came with enthusiasm sharing their talents in a way that had the crowd excited.
In my last blog, I spoke about worrying that no one would come to the party. When the doors opened at Gallery 21Ten on K St. in Sacramento, CA there was a crowd inside and out. I looked up completely amazed as people stood in line to buy books, savored the wonderful wineries: Bob Hoffman from Mountain Ranch Winery; Cio Perez from Perez Vineyards, Napa; and Alex Sotello Wines, Napa. These people brought their lovely, bold, smooth wines just to support me in my endeavor. Capital City Catering, Sacramento asked at the last minute to help out and they brought a beautiful build-your-own pasta bar and served their food in champagne glasses. The chocolate truffle cake from Ettores Cafe weighed twenty-five pounds and people devoured its decadence. Party Divas catering in Napa circulated trays of stuffed mushrooms, bruschetta, and mini tortilla bowls and finished the night with bite-sized strawberry shortcakes.
By 7:30 Jerry Kennedy of the Powder Keg of Awesome began mc’ing and kept the night of entertainment rolling. Pam Metzger, a local actress, read my first chapter aloud to a huge crowd. The Green Valley Theater company acted out three scenes from my book before The Comedy Spot’s Bro Time came up. I gave the two talented comedians three scenes from my book and they had the crowd laughing hysterically. While waiting for the grand finale guests took their turns at the mike to read poems they’d created for a poetry contest Sunni Harley from The Princess Christian Book Club had created and through the crowds cheers Sunni awarded $100. And then Mike Del Campo’s Dance Studios presented Salsa Riquisma, an incredible salsa team, and they took over the gallery in a flash of red, white, and black lighting up the room. People were cheering and saying over and over, “How can I learn to do that?”
Amidst all the fun I was signing books with a line that never ended. Carol Dalton’s beautiful art work graced the walls of the gallery creating a beautiful ambience. Guests were able to wander through the Art Complex Co-Op weaving in and out of beautiful rooms where artists displayed their masterpieces. Jimmy Joy Jewels had me decked out in stunning jewelry for the evening and I felt like a movie star at the Oscars. Aaron Guzman, from Unique Photography, who at the last minute saved the party with his sound system, snapped pictures capturing the memories I might forget in the whirlwind, while my friend Lisa Randall from Dynasty Video Productions made certain I’d get to see all of the acts at a later date when I wasn’t signing books.
Throughout the night the soulful voice of Stevie Nader could be heard as he played guitar and sang. I’d first heard Stevie play at a restaurant, and though he’d never met me before this night, he came and played intermittently for over an hour bringing his incredible Jack Johnson-like sound to the party. Record companies you really need to sign him!
When I finally stood in front of the large crowd it was hard not to have tears in my eyes. All the hard work of writing this novel and bringing it to publication was being celebrated in a way that I almost couldn’t comprehend because it was so fantastic. These people in front of me, some close friends, others strangers before this night, had gathered to celebrate my story. I realized that “Sex in The City’s” launch party had nothing on mine. This night wasn’t about opulence and egos. It was about the power of community and friendship – and that’s what THE LAKE HOUSE is all about.
Thank you to everyone who helped to make this dream bigger than I could’ve imagined. You’ll be in my heart forever and I’m so touched by what all of you did! I want to write another book just so I can bring all that talent back to that beautiful room. You amaze me!
Photos below are from Aaron Guzman: Uniquephotography.net